Thursday, June 5, 2008

Why Bevmo Rules

I was picking up some essentials at the local Beverages & More yesterday, when another customer asked if they carried any "lighter" beers. The employee asked what he meant by "lighter" beer.

Customer: "You know, Bud Light, Coors Light, Miller Lite,.. Lighter beer!".
Employee: "Sorry Sir, we don't carry those brands. You might try Walgreens across the street!".

After that exchanged, I noticed that it wasn't just the "light" varieties of these beers that they didn't have. This Bevmo store with thousands of microbrews and craft beers from around the globe carried absolutely nothing by Anheuser-Busch, Coors, or Miller.

I'd never noticed it before, probably because mass-produced "lighter" beer is like making love in a canoe. "Making love in a canoe, Bruce?" You know the rest!

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